Let’s look at some household names and standouts pushing experiential retail forward
Brand / Retailer
Nike – House of Innovation & Nike Live
Retailer What They’re Doing
Their flagship stores fuse digital + physical: customize shoes in store, interactive displays, “drop” launches, and community events. It’s not just about selling sneakers
Why It Matters
— it’s creating a culture hub around them.
Brand / Retailer
Sephora
What They’re Doing
Magic mirrors” let customers virtually try on makeup in store, blending beauty with AR.
Why It Matters
Reduces friction: customers feel confident experimenting in real time.
Brand / Retailer
Samsung Experience Store
What They’re Doing
These showrooms spotlight interaction: zones to test devices, tech demos, workshops and “experience” zones.
Why It Matters
It turns shoppers into explorers — experimenting with gadgets rather than just browsing.
Brand / Retailer
Glossier
What They’re Doing
Community-driven pop-ups, social-friendly store design (mirrors, selfies, minimal walls) and immersive retail branding.
Why It Matters
They turn every visit into content — customers become brand ambassadors.
Brand / Retailer
Oakley’s new immersive flagship (Denver)
What They’re Doing
Their new store features zones: a “Customization Zone” for creating sunglasses,
a “Prizm Wall” to explore lens tech, and a museum wall of heritage items.
Why It Matters
It’s a brand museum + store, making every visitor feel like an insider.
