Our People

Vince is a seasoned and multi-disciplined strategist who drives the strategic vision for Watt International. He helps retailers position themselves for growth through integrated brand and business solutions. With deep agency and client-side experience, he applies a holistic approach to solving brand and business challenges, delivering measurable market results, and building
long-term brand equity.

Vince’s background spans market research, consumer insights, strategic planning, and business consulting. He has worked with leading national and global brands across the consumer-packaged goods, service, and retail sectors, helping organizations adapt, grow, and succeed in an evolving marketplace.

Peter oversees all creative output at Watt, providing direction and guidance to our retail environments, brand identity, packaging, graphic design, and retail marketing practices. An industry veteran with over 25 years of creative and design experience, Peter originally trained as an architect and started his career as an Art Director for international retailer Club Monaco. Peter has worked in traditional advertising, content marketing, and most recently at Meta for over a decade – working with clients and agencies to build engaging and breakthrough brand experiences.

With a broad range of category experience that spans CPG and E-Comm to fashion and luxury retail, Peter’s approach combines design and human insight to create compelling ecosystems that connect people with brands.

Since joining Watt in 2021, Brad has guided a wide range of clients across North America through the firm’s insights-driven approach to design, helping them unlock growth in grocery, consumer packaged goods (CPG), and fast-casual dining.

Brad is known for his transparent, collaborative style—clearly outlining how each project will unfold and providing thoughtful guidance at every stage of the process.

Before Watt, Brad founded and built a successful CPG business in Australia. He now draws on that entrepreneurial experience to bring a practical, results-oriented perspective to Watt’s grocery and CPG clients.

Alexa is a senior leader on Watt’s client management team, with over two decades of experience leading projects for major retailers across North and South America. She has led initiatives including developing Walmart’s Great Value and Equate brands, building an award-winning experiential retail format for Häagen-Dazs, and reimagining the brand experience for Vips, Mexico’s largest food service chain. Alexa has partnered with major retailers including Sobey’s, Longo’s, Meijer, Walgreens, Kroger, Hudson’s Bay, The NorthWest Company, Office Depot,
and Liverpool.

Fluent in four languages, Alexa focuses on delivering seamless, strategic client service, ensuring projects are executed on strategy, on time, and with measurable business results.

Donna leads Human Resources at Watt, guiding people practices that support the evolving needs of the business and its teams. She manages a broad range of HR functions, from talent acquisition and development to employee engagement, policy, and performance.

Donna focuses on creating a workplace environment that supports well-being, collaboration, and productivity, and continuously refines HR processes to meet the evolving expectations of today’s workforce. Her work plays a key role in building a strong, resilient team culture that enables Watt to deliver best-in-class work
for its clients.

Brian leads the Environmental Design practice at Watt, bringing extensive experience designing spaces across multiple continents and in virtually every retail format and category. His work spans sporting goods, food and supermarkets, pop-ups, apparel, housewares, jewellery, movie theatres, and restaurants.

A multi-award-winning designer, Brian has shaped major retail environments for brands such as Nike, Häagen-Dazs, Canadian Tire, and Longo’s. Known for embracing every design challenge, Brian’s approach combines cultural insight and strategic creativity to create retail environments that are both functional and visually impactful, driving strong business results for clients.

As Director Finance and Operations at Watt International, Rob brings strategic leadership and operational insight to one of the industry’s leading retail design and consultancy firms. With a focus on driving financial performance, operational efficiency, and sustainable growth, he plays a pivotal role in aligning business strategy with execution.

Rob oversees the full spectrum of financial planning and analysis, budgeting, forecasting, and reporting, while also leading cross-functional operational initiatives that enhance organizational effectiveness. Known for a collaborative leadership style and a data-driven approach, he ensures that finance is not just a support function—but a key driver of innovation and value creation across the business.

With 15+ years of experience spanning finance, operations, and business transformation, Rob has a proven track record of optimizing systems, streamlining processes, and delivering measurable results. He is passionate about fostering high-performing teams and building resilient, scalable business models in today’s rapidly evolving retail landscape.

Rob holds a Bachelor of Commerce (Honours) degree from Queen’s University and is a Chartered Professional Accountant and Chartered Accountant.

Liliana is a key member on Watt’s client management team, with extensive experience leading brand and retail projects across Latin America. She has helped major retailers such as Coppel, Nike, Innovasport, and Éxito realize the vision for their brand to better align with evolving shopper and consumer needs.

Liliana focuses on building strong client partnerships and translating opportunities into executable designs. She is passionate about using design thinking to create meaningful, results-driven retail experiences that deliver business impact and connect with customers in relevant and powerful ways.