Häagen-Dazs

Germany

Despite being a much-loved brand around the world, Häagen-Dazs recognized that its retail experience could work harder to address consumer needs and aspirations in Europe and Asia.

Watt’s team created a unique flagship store design that set the tone for a more personalized brand experience. Inside, distinct zones appeal to specific customer preferences. Reconfigured work counters and traffic flow result in better service, while re-engineered menu boards make ordering easier. Varied seating types, the use of texture, tone and lighting, and bespoke branding elements are balanced to create the perfect convivial atmosphere.

Launched at Hackescher Markt in Germany, our design won gold in the specialty food retailer category at the A.R.E. Design Awards.