Innovasport has positioned itself as a coach-like expert providing tailored solutions
for every customer.
Designed for Motion
Designed for Motion
Innovasport
Mexico
Innovasport was struggling to maintain its foothold in the Mexican sporting goods category, competing against a long-established retailer and the growing threat of big-box stores. It was grappling with a lack of differentiation.
Watt turned things around. Rather than focusing on the name brands inside the store, we made the store itself the draw. Watt created impactful interiors designed to convey brand strength. Black as a predominant colour, established the perfect backdrop for the vibrant-coloured products from every department to be showcased in compelling displays and fixture designs – showing off a powerful new attitude that taps into the customers’ drive to win. Innovasport has positioned itself as a coach-like expert providing tailored solutions for every customer. This brand repositioning and dynamic new redesign has driven Innovasport to become the number one sports retailer in Mexico.
Unveiled:
Corporate retail environments
The design directive from Innovasport’s leadership for their corporate office was clear: “Build on the energy of our retail experience.” The resulting workspace reflects a minimalist yet vibrant design that channels the brand’s dynamic spirit. The striking asymmetrical red panel ceiling installation, intersected by a linear lighting system, is paired against matte black vertical fins enhancing the adjacent boardrooms.
Modular workstations are arranged in geometric groupings that thoughtfully balance openness and individual privacy. The overall design is a disciplined exploration in kinetic form that capture Innovasport’s brand identity while fostering innovation and team synergy.
