Innvictus

Mexico

After our successful rebranding of Innovasport’s flagship store, we were invited to design the new Innvictus brand, a store concept focusing on the shift towards sports apparel as lifestyle fashion.

Watt’s new store design embraces individuality. It puts Millennial shoppers at the centre of the storytelling using simple yet immersive digital touch points to deliver convenience and value-added support. Throughout the shopping journey, shoppers are actively engaged by disruptive visual merchandising that keeps the experience engaging.

Response to new store openings has exceeded business objectives, leading to accelerated introductions of the Innvictus concept into the Mexican market.