Mark’s

Canada

Mark’s Work Wearhouse was once a household name in Canada. A national work-wear chain with a reputation for durability, it evolved over time to include a broader range of clothing styles and changed its name to simply “Mark’s”.

To reposition the brand and increase its appeal to younger fashion-oriented shoppers, Watt designed a holiday pop-up concept for high-traffic urban locations. Leaning heavily on Mark’s unique history, leveraging their familiar tagline “well worn” and their iconographic orange square, Watt created over-scaled dimensional cubes visually connected to suspended beam-like structures to create a pathway leading shoppers through the store.
Display elements, tables and merchandising areas were all constructed with industrial materials to further reinforce the new simple, rugged, work aesthetic of the rebrand.

All the elements were developed as modular, portable components – designed to be easily dismountable and site-adjustable for re-use.