McDonald’s

Canada

Watt’s in-house photography studio and creative contributors were the key to our successful partnership with McDonald’s for over a decade.
An understanding of the brand’s exceptional food photography standards was matched by a rigorous strategy and communication plan to deliver the most appropriate message at each point of the guest’s path-to-purchase.

This ensured that work extending the full restaurant experience was performing to drive trial and build on the brand’s ongoing food quality message. Exterior, interior, print, digital menu boards and kiosks – all worked together to enhance taste appeal and create a persuasive, food-centric, in-store communication approach.