The subtle design language, restrained colour palette and elevated material finishes provide a neutral but sophisticated canvas for the shoes to stand out as the hero.
Stepping out
in style
Stepping out
in style
Quirelli
Mexico
Quirelli is the upscale Mexican sister brand to Flexi shoes, which has been available through Flexi’s namesake retail stores for over 15 years. However, with a growing base of fashion-conscious Millennial customers, it was time for the brand to strike out on its own, with a standalone retail experience that better embodies the Quirelli ethos of refined elegance and comfort.
The result is a minimal and sophisticated design that captures the spirit of the brand. A lightweight curved ribbed structure, running the length of the space, is juxtaposed with solid arched niche cutouts in blond wood and curved display fixtures finished in stone, metal and charcoal matte finishes—all playful interpretations of the Quirelli logo design.
The subtle design language, restrained colour palette and elevated material finishes provide a neutral but sophisticated canvas for the shoes to stand out as the hero – and position Quirelli to make its mark in Mexico’s affordable luxury market.
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